Fadler, Joseph. “McDonald’s Hamburgers.” September 6, 1954. San Marino, California. 06 – 70465. The Huntington Library.
The Rise of McDonald’s
Simple meals from McDonald’s — the hamburger, milkshake, and fries — were emblematic of widespread adoption of the meat-and-dairy-heavy “Standard American Diet.” The McDonald brothers built the modern drive-in restaurant, having customers stop their cars and give their orders through a kitchen window. This sped up service, but the McDonald brothers wanted even more efficiency. They hired consulting engineers from Environmental-Safety Consultants, a California firm that had invented wartime food distribution techniques, to redesign their kitchens for “quality, service, cleanliness, and value.”
Where is it located in the Museum?
Museum Map
LOBBY
THE
WISHING
TREE
WISHING
TREE
THE SNAP CAFÉ
AUDITORIUM
TERRACE RESTAURANT