A growing food publishing industry began teaching the average household how to prepare the “Standard American Diet.” In 1954, General Mills sponsored a radio show with the archetypal “Betty Crocker,” performed by Adelaide Hawley, nine times a week. 8.4 million households tuned in to this popular program monthly. After the war, Betty Crocker informed wives that they owed their husbands and children hearty meals and relief from culinary “monotony.” To this day, kitchen duty in the suburban home is gendered, and thus invisible and uncompensated, labor.