Betty Crocker’s First TV Show
A growing food publishing industry began teaching the average household how to prepare the “Standard American Diet.” In 1954, General Mills sponsored a radio show with the archetypal “Betty Crocker,” performed by Adelaide Hawley, nine times a week. 8.4 million households tuned in to this popular program monthly. After the war, Betty Crocker informed wives that they owed their husbands and children hearty meals and relief from culinary “monotony.” To this day, kitchen duty in the suburban home is gendered, and thus invisible and uncompensated, labor.
Harvey Levenstein, Paradox of Plenty: A Social History of Eating in Modern America (Berkeley: University of California Press, 2003).
Galleries & Exhibits
- 11865-1925: Hunger in the Industrial City
- 21929-1940: America in Crisis and Recovery
- 31945-1965: WWII and the Paradoxes of the Postwar Era
- 41955-1980: The Fight for the Right to Food
- 51975-1996: The Unmaking of the Great Society
- 61997-Present: How It Is — And How It Should Be